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Serge Papin

Serge Gérard Christian Papin is a French business executive and politician. He was chairman and CEO of the cooperative retail group Système U from 2005 to 2018. He is known for promoting sustainable business practices and for launching the manifesto Osons Demain, pour la transition écologique des entreprises. In 2024, he became non-executive chairman of Auchan France, and in 2025, he was appointed Minister for Small and Medium Enterprises, Trade, Crafts, Tourism and Purchasing Power in Sébastien Lecornu's second government.

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