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Looksmaxxing

Looksmaxxing is an online self-improvement practice in the manosphere that focuses on maximizing male physical attractiveness. The term is a neologism which was coined on incel message boards in the 2010s. Previously, the phrase had limited usage on obscure internet forums of the incelosphere, but was popularized on TikTok by primarily male content creators in the 2020s. While also based on white supremacy, the term has commonly been associated with the black pill ideology, which espouses that female sexual selection is primarily based on external physical qualities such as height and facial attractiveness, while qualities such as kindness and personality are ignored or even cause rejection. Looksmaxxing methods range from benign practices such as skincare routines and gym use, to more extreme interventions such as invasive cosmetic surgery and injection of anabolic steroids, human growth hormone and other peptides.

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